Ever gotten a free pen from a business? Or key chains or a refrigerator magnet? Maybe a can holder for your beverages? Notice, all those little freebies seem to have the company’s name, logo and contact information, whether it be a phone number, website or email address. There’s a reason for that. Those businesses want customers to keep coming back. They want customers to remember who it was that gave them such memorable service, such a useful product. They want to stand out in the minds of their customers. They want their customers to remember them.
Now, a key chain or a refrigerator magnet might not sound like something worth remembering. But the company is. And they want you to know that. So, they offer a free token of their appreciate for their customers’ business in hopes that patrons will return and become loyal customers.
Maybe instead of a key chain, you might provide your customers with a bottled water like the picture above. Yeah, the bottle might get thrown out, but it’ll stick in their minds while they have it: “Such-n-such company gave me a free bottle of water with their business info on it. Isn’t that neat?”
Make your customers remember your business and show them your appreciation. Give them a token of your appreciation you’ll earn their repeat business.