What Is Branding?

I’m a little uncomfortable with kids talking to strangers in this day-and-age, but this disembodied voice (as the disembodied voice refers himself to) has some valid points, not just for little Jimmy, but all of us running our own businesses.  We’ve come think that branding is the bells and whistles of  visuals and graphics.  But in truth, it is the voice and mission of the business.  And it’s hard to brand a business when the business doesn’t know what it should be doing and where it should be going.

 

{video credit: bretitor via youtube}

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