It’s not just knowing that a business’ market efforts matter — no matter how large or small that enterprise is — but, it also matters what you’re marketing. Is it something that people want or need and is there a niche for it? If so, marketing, marketing, marketing! Do not neglect the need for it.
What is marketing? What is advertising? Are these two activities the same? Why all the recent fuss about marketing? Isn’t a great product or service the only and best thing to have? Surely great products and services sell themselves?
Let us go back to the basics shall we and talk about marketing and advertising and its impact to your business, particularly in these increasingly competitive times.
To some businesses – – small businesses, in particular, – – marketing and advertising seems like a lot of senseless hocus pocus. Worse still, to some business people it is academic mambo jumbo that is peddled to justify the existence of advertising industries all over the world. In reality, however, there is nothing at all magical about either one. Both marketing and advertising are, in fact, based on a very logical premises:
Before a consumer can…
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