Blogging for your business provides your company with one of the mist effective and inexpensive marketing techniques to drive traffic to your website and social links. To ignore such an easy and open strategy would be like deliberating turning prospect clients and interested parties. Blogging allows your target audience to get a sneak peak about your company, its services and products. Why would you not blog for your business?
Your blog is a marketing asset that is critical to driving traffic to your website and for positioning your company as a thought leader in your market. Many equate the blog as the “accelerator pedal” or “throttle” for your car. Want more traffic? Blog more. Want less traffic? Blog less.
Blogging platforms like WordPress and Blogger have made publishing content on the web easier than ever. Blogging and creating other content like eBooks and webinars are the best ways to help your target customers to find you online. Before getting started, there are a few things to remember about blogging for business.
First – frequency matters. You should blog at least once per week, and if possible, 2-3 times per week or more. Research has shown that businesses that blog at least 16 times a month have twice as much traffic as those that blog less than four times per…
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