It’s a little bit what it sounds like. However, this isn’t a service in which you hire someone to manage your social media platforms for you, i.e. a contract social media manager. Intel Boutique’s Social Media Management service is where you — the client and business owner — invite Intel Boutique to show you how to become adept (if not more) in managing and tackling your business’ social media presence. We all know how important it has become for businesses to create a social media image. Today, much of the marketing that is done is through social media and/ or uses social media channels to carry the message of a business or brand. But using social media goes beyond setting up an account and a few links to the business website. I’ve had multiple people admit they got their nephew or niece or neighbor’s kid to help them start their ‘socials’ for their business because it was easier to have them do it and they understood it better. I understand that Gen Ys know more about using it. After all, Gen Ys pioneered social media. That’s fine and dandy, but how much do they know about marketing? How much do they know about creating a campaign or selecting the right social sites? How much do they know about applying all of this to your business?
This is where Intel Boutique steps in. Intel Boutique offers a choice of two intimate settings (one small and one large) for business owners in the Greater Los Angeles area who know a little sum-thin’ sum-thin’ about social media but haven’t yet used it or aren’t using it to its greatest value. The service isn’t a lecture about how to harness the endless potential of social media. It is a ‘walk-through’, if you will, in which how to best use best social sites for your business based on your business needs and audience. No generics, no what has worked for others, no empty promises, no buying a whole bunch of fake followers and likes. The Social Media Management service simply sits you down and explores how you need to reach your target market via social media channels. You get to select the right sites for you — no matter if you’re selling a service or product — set up those accounts and profiles, create a campaign right then and there and get reading material (that’s been collected from various resources) that discusses how small businesses should use social media.
But why doesn’t Intel Boutique just manage the social accounts of other businesses that don’t know how or don’t have the time? That’s not a ruled out service, however, the point of the service is knowledge and know-how. That niece or nephew those people hired don’t really know what those kids are doing because they don’t know how to use it themselves. That leaves them to trust a bunch of young’uns to represent their business on platforms that thousands on top of thousands will see. These are the same kids that struggle to use a fax machine. There’s absolutely nothing wrong in hiring someone who knows better than you what you need done. But you also shouldn’t be so in the dark that you’re just blindly following them hoping for the best.
Stop by intelboutique.com and take a gander. You can still hire that kid on the block to set up your Facebook account. But at least you’ll how he’s doing it and what he should be doing.
- 3 Reasons To Hire A Social Media Manager (getthat4u.wordpress.com)
- Social media and your small business: Perfect together (hiscoxusa.com)
- Social Media Brand Building (tailwindapp.com)