Every business, no matter how small, large, the employee size, industry type or location should create for itself a media kit. If you don’t know what a media kit is, think of it as a business’ résumé — it highlights the accomplishments, the goals and the journey of the business. It tells the brief story of the company’s creation to its present standing. Media kits have commonly been associate with publications such as magazines, journals, newspapers and books, but no longer. If you operate a business, you need a media kit as part of your marketing package.
When writing a media kit, focus on three (3) primary elements: (1) What is your business and what is it about, (2) Who do you serve; who is your target audience and how does your company serve/help them and (3) the cold hard facts and figures about your company.
What is your business about — is a service based business, product based, B2B? What industry is the company in, what niche; how much technology is infused — simply put, what does your business do and for you?
Who do you serve — who are the people your company caters to and makes it products/services for and why? This, you gotta know. This you should’ve known starting the business. And when writing about who the company serves, look further past the demographics and into the lifestyle of your customer/ client.
The cold hard facts — This is the most straightforward aspect of the media kit. It deals is measurements, reach, dollar signs, because it’ll be mostly made up of figures. And these figures should as accurate as possible. If you have a following (such as social media) include how people, if you have a newsletter include the subscribers. Always include sales figures that play in your favor.
Utilize every glitter and sparkle that makes your company stand out and stand up against your competitors. Remember, this is your business’ résumé. Make it work.