Business Literature

Whether it is advice, inspiration, motivation, ideas, or words of wisdom, some of the greatest messages to come our way are found when we take steps toward the path we want to be on.   And a great deal of the time, we take those few steps towards success by catching up on our reading.  As the old adage goes: Knowledge is Power, but it’s only when powerful when shared and implemented.

So, on behalf of Intel Boutique, here are some hearty tidbits from our personal collection of business literature.  Whether you’re thinking about starting a business of your own, a budding entrepreneur or a seasoned pro, you’ll find these pieces of work and the content contain valuable to your professional growth, career goals and/or business aspirations.

The 7 Habits of Highly Effective People, by Stephen Covey

  • “Seek first to understand.  Before the problems come up, before you try to evaluate and prescribe, before you try to present your own ideas — seek to understand.” (p. 259)
  • “Whether you are the president of a company or the janitor, the moment you step from independence into interdependence in any capacity, you step into a leadership role.” (p. 206)

The Fred Factor, by Mark Sanborn

  • “Ignoring the criticism of those who are threatened by the achievement of others depends not on your title, but on your attitude.” (p. 13)
  • “The object is to [out-think] your competition rather than outspend them.” (p.14-5)
  • “… strong relationships create loyalty and are the basis of partnerships and teamwork.” (p.40)
  • “… the most critical skill is this: the ability to create value for customers and colleagues without spending money to do it.” (p.15)

Companies That Changed the World, by Jonathan Mantle

  • “Behind all these companies are and all will always be the entrepreneurs: the ‘pilgrims’ who, in the words of James Elroy Flecker, ‘ go a little further… beyond that last the blue mountain’.” (p. 5)

Get Out Of Your Own Way, By Robert K. Cooper

  • “Whatever you do, you will do it more purposefully when your emotions are appropriately  engaged.” (p. 23)
  • “When you’re wrong, everything is possible.  You’re outside old habits and perspectives, into the unknown… being wrong — and therefore curious and creative– is the right place to be.” (p. 209)
  • “Your network is your net worth.” (p. 142-3)

What Color is Your Parachute?, Richard N. Bolles (2005 Ed.)

  • “Don’t judge your dreams and don’t let anyone else judge them either.” (p. 87)
  • “Better by far to move gradually into self-employment, doing it as a moonlighting activity first all, while  you are still holding down that regular job somewhere else.” (p. 107)
Jeffrey Gitomer‘s Little Black Book of Connections, Jeffrey Gitomer
  • “It’s most interesting to me that every single company in the world tries to teach salespeople hot to sell.  Nothing could be more backwards or ineffective.  What they should be teaching is how to position, how to promote, how to provide value, how to communicate, how to make presentations, how to engage and how to connect.” (p.120)
  • “Another phrase for social might be, ‘keep it light’.  Very few people come to a social  event to do business deal , or even talk about business.  And, depending on the social event, some people might even be a few beers south of sober.” (p. 99)
  • “The worst way to get a referral is to ask for one right after you make a sale but before you have performed.  A good way to get a referral is to ask for one after yo have delivered value to a customer.  A better way to get a referral is to earn one.  The BEST way to get a referral is to GIVE one.”  (p. 169)
  • “Mentors are the guideposts on the road to success.  Need help?  Consider a mentor.” (p.111)
  • “The easiest way to measure your success is to measure your involvement.” (p.137)

Write To Sell – The Ultimate Guide To Great Copywriting, Andy Maslen

  • “Overcoming the reader’s reluctance to buy is one of the toughest challenges we have to face.  It’s not that they don’t want to buy it.  It’s just that something’ stopping them.” (p.70)
  • “We need to remember that [customers] are not just data on a mailing list or a demographic segment.  They are living, breathing human beings with at least as many feelings as us.  Because, after all, they are us.” (p.27)

Who Moved My Cheese?, Dr. Spencer Johnson

  • “… when you change what you believe, you change what you do.” (p.65)
  • “When you are afraid things are going to get worse if you don’t do something, it can prompt you into action.  But it is not good when you are so afraid that it keeps you from doing anything.” (p.49)
  • “…what you are afraid of is never as bad as what you imagine.  The fear you let build up in your mind is worse than the situation that actually exists.” (p.63)
  • “…the biggest inhibitor to change lies within yourself, and that nothing gets better until you change.” (p.72)

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