Small Business Expo & Workshop — Today!

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It’s a bit of last minute news, but for those of you business owners who have the time this morning, Los Angeles City College is hosting a small business workshop and expo today, along with the Hollywood Business Source.  It’s a free event, so if you have the time, there’s really no excuse, if you have the morning available.  The campus is out for the summer, so no need to concern yourself with unruly students.  And the college provides plenty of parking in their structures.  Event starts at 10:00am.  So, If you’re up, go get at ’em!

The Seven (7) Things Someone Should Have Told Me…

About Starting A Business In My Twenties

When I attempted my first solo venture at 24, I was wide-eyed, hopeful and frustrated.  Yes, all of it.  Don’t ask me how, I just was.  I was frustrated with the economy and job market because no one was hiring inexperience hopefuls, degreed or not, but I was hopeful because the economy was also producing a generation of aspiring entrepreneurs who were tired of waiting for their reject letters or pink slips.  And I figured because I fit into one of those two categories, I could build something for myself from the ground up too.  Ha!  So cute, really I was.   Cute, but more clueless than anything else.  But it took some faltering, failing, starting over, giving up, coming back and failing some more to figure out a reason to the rhyme.

I use to think that it was inexperience that was against me.  What the hell did I know in my 20’s – more importantly, what the hell have I done in my 20’s that worthy of going into business for myself?  I also thought it was lack of formal education.  All I had under my belt was a bachelor’s degree that was nowhere near the realm of business.  Who was going to take someone supposedly in business seriously who never studied business?  It could’ve been I lacked confidence in what I could offer because I was still figuring all that out and testing the waters. Or, maybe I didn’t know enough people or wasn’t putting the word out as often as I should have.  It could have been any one of these things, it could be all of those things, it could be NONE of those things.  Business, whatever the industry, is quite often a hit-and-miss game.  You’re gonna miss more than you hit, but you gotta keep throwing to see whether or not you’re gonna hit.  Very much like a game of darts, I suppose.  Despite all of that, there were some really trivial things I should have known (or wished I was told) before I ever stuck my foot out there.

  1. Be an asset –whenever possible as often as possible.  People remember what you do for them, not what you tell them.  You can yap all day, every day about how you got a business, but if that business isn’t relieving someone’s aches and pains, no one cares.  Be an asset to those who aren’t even a client or you wouldn’t normally take on as a client.  When you start building referrals that build your business.
  2. Don’t do it for free if you’re not going to do it right — Pro Bono is fine and all for the experience, but if you’re going to half-ass it, don’t even bother.  Even free shoddy work speaks poorly (and loudly) of you.  You may need the work or the experience, but not at the expense of your name.
  3. Never diminish your work ethic — It’s tempting to, especially with all the tools and apps available to kind of automate stuff for you.  Uh-uh.  Won’t fly.  Repeat business comes down to how well your business was delivered the first time.  It doesn’t matter if that was your first client or your 15th, the delivery should still be the same.
  4. You cannot rush time — Man, oh, man.  I’m completely guilty of this one.  And this is probably one of the reasons why I failed so many times.  I wasn’t trying to cut corners, I was just trying to push things along a little faster.  I don’t equate anything to luck (I’m more of a “fortunate” kind of person) but timing is a huge factor.  As in, everything needed its time.  Time to build, time to develop, time to promote, time to test, time to grow.  If you don’t give elements in business their respective time, you’re building on shaky ground.  Ask me how I know.
  5. Seek help –On occasion, it may be mental, but on most, it’s actual help.  Find someone you trust (trust being the most important word in that statement) who can help you find the resources you need for whatever.  Whether they’re helping you research funding options, getting you touch with their website developer, or someone who can refer clients to you.  There should be at least one person in your camp.  Seek them out.
  6. Make the investment in yourself – It took me a while to take this piece of truth to heart, because I only heard it, but never fully absorbed it.  When people speak about making the investment in themselves, they mean taking time to become more valuable, more attractive to conduct business with.  For me, I took this as an understanding to go back to school, attend business workshops and gatherings and network with like-minded people.  Sometimes it cost me money, sometimes it didn’t.  But the fact of the matter was, I always walked away from every experience having gained something that later helped me.  A new contact, new information, an untapped resource – something.  But I had to make the investment first.
  7. Your efforts and/or business won’t disrupt any industries – and that’s okay.  In whatever you ARE doing, just make an impact.  Add value.  This goes back to number one in regards to being an asset.  Mark Zuckerberg rocked the social connecting industry, but he also made an impact (initially).  Focus more of being of essence than on being front page news.  All that builds after you’ve done something noteworthy.

These weren’t big lessons, but it would’ve been nice had someone just whispered them in my ear from time to time.  But we learn and acquired everything we need when we need it — I may not have needed to know this then, but I know it now.

Do It If You Can Measure It

I had a good friend and colleague ask me my opinion the other day about attending a women’s expo sell a cookbook she recently published for sale.  She started to the conversation by first telling me she needed some business advice, then proceeded to ask me if I have ever been to an Ultimate Women’s Expo.  I have, I’ve been to one.  And I told her so.  I told her all the things they had readily available for the attendees including a panel of women experts to talk about health, workshops that spoke of expanding your income and giveaways throughout the event.  Then she asked me should she be an exhibitor at one.

My answer to her was “Do it if you can measure it.”

She went on to tell me all the things she’d want use the venue for — sell her cookbook, have little recipe cards ready to hand out, have her promotional t-shirts for sale, possibly do a giveaway and interact with other women there.  She continued by telling me all the things they had to offer for exhibitors at this two-day event.  I could tell she was excited about it because she told me it was “the perfect venue to sell, market and promote [my] recipes to active and enthusiastic women, all searching for great fashion, beauty, health, nutrition, fitness, financial planning, careers, home decor, direct sales opportunities and more!”

I said it again, “Do it if you can measure it.”

I don’t think she entirely understood what I meant when I told her that.  She replied asking if I could look into it for her and see if it’s something she should do.  I told I could (and I will) and let her know my thoughts once I delve into it.  But what I meant by “do it if you can measure it” is that I didn’t want her to walk blindly into something without having a measurable goal in mind.  If she wants to sell her books at the expo, then she would need look at the number of past attendees, see how many other vendors attended last year, how many of them sold their products, which vendors were similar to hers and figure out from those number how many she could aim to sell.  Yeah, it seems like a lot of work (the right way always is), but it’s better than losing out on a whole lot of money needlessly.

The same would apply to interactions and networking, since that was a goal of hers too.  I do this all the time.  Whenever I drag myself out to a networking event, my goal is to meet and keep in touch with 5 new people.  I don’t ever change that number, actually.  5 is a simple number to keep up with.  I can email 5 new people when I return home from the event, I can call 5 new people to schedule a meeting with, and I can share useful information with 5 new people.  And from those 5 new people, I can measure my success in building a relationships.  Even if only 2 or 3 people keep in touch with me afterwards, that’s a 40-60% of  new people addition to my network.  Not bad.

Do it if you can measure it.

February Save The Dates

Check out these February events for those in the Greater Los Angeles area.  No matter what business you’re thinking about going into, or if you’ve already started your own company, there are events here for all levels of business owners and entrepreneurs,

 

  • February 4th – Taking Your Grant Writing Research Skills to The Next Level Event organized by eCivis, Inc. from 9am – 4pm PST.  Event cost is $299 for the early bird fee, $349 for general admission.
  • February 5th FREE Self-Publishing Workshop located at 1246 Glendon Ave, Los Angeles, CA 90024 (Westwood Library Branch) from 6-8pm PST hosted by the Toastmasters District One Speakers Bureau Workshop Committe, for more info, visit http://bit.ly/1fOqo6d
  • February 6thFREE Website Building Tools Class hosted by the Valley Economic Development Center from 6-8pm PST located at 5121 Van Nuys Blvd., 3rd Floor Van Nuys, CA 91403; from more information or to register, email hassali@vedc.org
  • February 6th – 8th – How To Sell To Women FREE Virtual Training Event hosted by Lisa Sasevich; to register http://bit.ly/1eHENio
  • February 7th – Women 2.0 Founder Friday, located at the Regus 3415 South Sepulveda, suite 1100 Los Angeles, CA 90034 from 6:30 to 9pm PST.  General admission starts at $22.09.  Visit http://bit.ly/1er4gjT for more information and to register
  • February 8thFREE Marketing and Promotions Event organized by the Business Entrepreneurship Club.  Event will take place the LA Mission College located at 13356 Elridge Ave, Los Angeles 91342 from 10am – 12pm PST.  Contact Dr. Norris Dorsey at  818.402.5050 and/or register at http://bit.ly/ML8CIQ
  • February 10th  — FREE Start Up Dos & Don’ts/ Business Plan class from 6-8pm PST hosted by the Valley Economic Development Center located at 5121 Van Nuys Blvd., 3rd Floor Van Nuys, CA 91403; from more information or to register, email hassali@vedc.org
  • February 10th – California Small Business Development Center is offering a How to Write a Business Plan Class for $40, hosted by Santa Monica College. Event takes place from 9am to 1pm PST on the campus.  To register, visit http://bit.ly/1fzdI51
  • February 19th – 2014 – 2015 Annual Economic Forecast and Industry Outlook hosted by the LA County Economic Development Corporation from 7 -10:30pm PST at the L.A. Hotel Downtown located at 333 Figueroa St, Los Angeles 90071; general admission is $155 if purchased by Feb. 14th.  Register at http://bit.ly/1acMC3E
  • February 26th – March 1st –  Black Enterpise Women of Power Summit hosted by State Farm held at the Boca Raton Resort & Club in Boca Raton, Florida.  Deadline to register for general admission is February 7th at $1395.  After February 7th, tickets to the event go up to $1695.  For more information visit, http://bit.ly/1ildZsN

(additional events may be added)

 

 

January — Save the Dates!

 

Look for more update as January progresses!  It’s a new year, take a leap and do what you need to in order to be and see success.

 

FREE EVENT: Affordable Care Act for Small Businesses!

Okay, listen up small busineses in the Greater Los Angeles area — the VEDC is hosting another free event regarding the Affordable Care Act and small businesses.  We all know that come January 1st, everyone needs to have ample health coverage.  But  this isn’t just for individuals who are uninsured, it affects small businesses too!  The Valley Economic Development Center — the VEDC — is offering this event to small businesses presented by City Councilman Curren D. Price, Jr. to learn more about what steps small businesses need to take to cover their employees and how to avoid penalties or fines with the law.  The event takes place this Thursday, November 21st — sorry for the short notice — at the California Science Center, not too far from USC (if you’re familiar with the area).

Check out the VEDC’s website for more information!  Also, stop by the SBA and learn more about the Affordable Care Act and Small Business.

Councilman
Curren D. Price, Jr.
presents

AFFORDABLE CARE ACT
TOWN HALL MEETING
FOR SMALL BUSINESS

Thursday, November 21, 2013
9:00 am – 12:00 pm

California Science Center
Donald P. Loker Conference Center
700 Exposition Park Drive (39th and Figueroa)
Los Angeles, CA  90037

THIS IS A FREE EVENT

Fro more information call (323) 846-2651 or email dorothy.randle@lacity.org.

               
VEDC  •  5121 Van Nuys Blvd., 3rd floor, Van Nuys, CA 91403  •  (818) 907-9977  •  www.vedc.org

(images and content are credited to the VEDC)

Event: Los Angeles Speed Coaching

What: Samuel Adams Brewing the American Dream Speed Coaching Event

 

When: Tuesday, August 21, 2013

 

Time: 5:30-8:30 PM

Food & drink provided!

 

Where: LA Mart

1933 S. Broadway

Los Angeles, CA 90007

 

 

 

 

Since 2008, Samuel Adams Brewing the American Dream program has been providing business owners in the food, beverage and hospitality industry with the essential ingredients to start, strengthen and grow their small businesses.

 

To learn more about Samuel Adams Brewing the American Dream visitwww.samueladams.com/btad

 

 

 

 

 

                

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Learn the essential ingredients to get started, build on your success, and grow!

 

Last chance to sign-up for the August 21st Speed Coaching event in LA where you will have the opportunity to:
Learn about

  • Marketing & PR
  • E-Commerce
  • Packaging
  • Food Sourcing
  • Sales and Distribution
  • Accounting and Financing…and more!
  • Network and connect with fellow entrepreneurs
  • Contact local organizations that support small business
  • Have a FREE business consultation with VEDC to learn how to access critical capital

 

 

 

 

Just come prepared with product and packaging samples andspecific questions that we can help answerVEDC will also be on hand to discuss how you can access capital for your food, beverage, or hospitality business.

 

 

 

{All information and images are credited to the VDEC}