“Not Interested”

No one likes getting random solicitations from telemarketing companies trying to sell them crap they already have or don’t need.  And yet, they keep calling and keep calling and calling.  Don’t you ever wonder why? Yes, some companies sell your information to others and that’s how they have your contact information.  Other times, we give it to them without even really knowing.  How?  Simple — via our website.  Actually, our domain names.  These telemarketing companies aren’t combing through hundreds and thousands of websites themselves.  They don’t have to.  Every time someone registers a domain name — actually buys it — they exchange their information, obviously for payment reasons, in order to reserve and own it.  Think of as digital real estate.  By registering a domain name, these marketing companies know who owns the domain site (us), where we’re located, our email address, our phone and whatever we were required to give up in order to buy the domain.  And because most of us don’t want to spend more than we have to, we don’t opted in to have that information hidden.  In other words, we don’t spend the extra bucks to make it harder for unwanted solicitations.  Thus, we get slammed with all kinds of nonsense from fast speaking salespeople trying to make a commission.  No beef with that, everyone’s gotta earn a living, but not at our expense and on our business line.

To better handle solicitations and to keep them from calling back, wise up:

  • Never just hang up.  Without a verbal indication from you stating to be removed from the list, they’ll recycle you back into their system and call at a later date.
  • You must say “Take me off your list” for them to take you off their list.
  • Some telemarketing companies will actually keep you on their list for awhile only to call you in a month or so and try again.  A certified letter from you to their physical business might be necessary to cease ALL calls.
  • Never say “not interested”.  You’ll just be recycled back into their system to be called at another time.
  • If your employees are answering on your behalf, instruct them to never identify your gender.  A lot of the times, these marketers have no clue who they’re calling, they just want to speak to the owner.  Identifying your gender gives them a little ammunition for when they call back later.  Trust me, if they can’t reach the owner the first time and they haven’t been told to remove the number off their list, they’ll call back later.
  • Any time it sounds like a marketer and they’re unwilling to identify themselves and where they’re calling from until they speak to the owner, immediately tell them to remove you from their list. (Do you see the running theme here?)  Cut them right off at the knees.
  • Never tell them you have someone else working for you or looking into what they’re offering.  They’ve been trained for rebuttals and that opens up an opportunity to further their quest.
  • “No, thank you” is the same as saying “Not interested”.  You’ll just be recycled back into their system to be called later.

If you find that you’re getting too many calls for solicitations and you don’t have time for all this bull**** , spend the extra bucks on having your information blocked when you buy a domain.  Stop opting in for the ‘more information’ box unless you want and can to commit to an action.  And any time you do conduct business with a third party, whether it’s electronically, over the phone or in person, ask them if they sell their clients’ information to other third parties and to be removed from that system.

Our time is precious, our fuses are short and we have businesses to run.

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“Gigs”

If you’re a service based business provider (B2B), you already know how challenging it is to find new clients.  Even harder if you’re relying on them finding you.  Forget about your website, forget about your online and offline marketing tactics, standing out in the sea of all others, is the equivalent to being the needle in the hay stack.  So then, how in the world are you suppose to find clients if your business’ site doesn’t rank on Google’s top 10 or your clients don’t know who you are?

You find THEM!

One of the most simplest tactics that may turn some heads or raised a few eyebrows is browsing a site that is infamous for scandal and scam: Craig’s List.  I know, I know — but bear with me here.  Although Craig’s List is sketchy and has been known to make the headlines in a very bad way, it is also a good source to find leads — depending on what kinds of services you offer.

Under the  “Gigs” tab on the Craig’s List home site, there are a handful of categories that fall under the types of gigs people are looking for help with.  Being realistic here, you have to cast your net wide and often.  You are not the only person who is scanning to see what’s available, so the more often you frequent this section, the more likely you’re gonna to stumble on a few worthwhile chases.  Also, be aware that some people already have a dollar amount in mind what they’re willing to pay for what they need.  You can negotiate if you feel the task is worth more or you  can take what’s offered.  Up to you.  In other cases, you’ll be able to set your own prices.  Depends on the agreement.

Avoid, as with any other posting, any listing that sounds like a scam, that gives you very few details or has a link that directs you to a more sketchy site.   The goal is to reap clients from an unlikely source, not be taken by some con artist.

Craig’s List is not for everybody.  Maybe the thought of doing of business from someone on Craig’s List disturbs the holy hell out of you — that’s completely understandable.  It does take some time to feel comfortable navigating those waters.  You may want to try Freelancer.com, People for Hire or Fiverr.com.  Those sites are much more reliable, but work is harder to find because much more people are competing.  If you want to see results and change things up a bit, you’re going to have to step outside your comfort zone.  And Craig’s List does border outside the green zone.  You know what they say, “In order to gain something you never have, you have to do something you never done.”

Just sayin’.