Now that L.A. has finally dipped out of that ridiculous heatwave we were in for the past two weeks — in spring, no less! — it’s time to get back to business. And speaking of business, how many small companies out there were able to sway customers from leaving their air-conditioned cars, homes and offices into their place of business? What were some tactics business owners employed to negate the heat and still turn a profit? Mind you, this is Los Angeles, and the weather forecast has much to do with the business forecasts as all the other elements — natural or otherwise…
One local business in LA lures customers in with the promise of cooler temps
