You know those people — they have to send us an email, a text, or dial our number every 5 minutes because they forgot to tell us something when they called 5 minutes ago. Do they think that’s cute, because it’s not! And we have clients who are just like this — unless you’re one of the fortunate few. Seriously, there are clients who become very — I already used annoying in the title, so I’ll say — attached. They cannot go a single day without texting, or emailing or leaving a voice mail making sure we’re doing our job because they want to make sure we’re on the ball. They’re trying to lightly keep tabs on us, but in fact, they’re driving us crazy.
But it’s understandable. I don’t necessary welcome the obsessive attention, but I completely understand where it comes from.
Put yourself in your client’s shoes, who has gone from service provider to service provider with little to no results. Every time they change persons or companies, they have to start all over again building a relationship and trust only to be let down when it doesn’t work out. So when they finally come to someone (us) who are actively showing more promise than all the others they’ve dealt with and paid out to, it feels almost to good to be true to them. They become a little more hands on than they need to be because they want to make sure the progress they’re seeing is real and is going to stay real.
Now, sometimes you’re dealing with a micro-manager, someone who’s use to overseeing every little detail because they want to ensure any work done is getting done to their specifications and to their liking. In this case, draw a line with them upfront or it’s going to be a battle till the two of your part on unfavorable terms. For everyone else with an annoying client, but not a micro-manager, the best way to remedy this situation is beat them to the punch. After your first couple of meetings with your client, get a feel for their expectations, their ideas and the gaps they’re trying to fill. The more often you’re able to provide close to, if not exactly what they need, the less likely they’re going to be nagging at you. It’s really that simple. You may find them a little frustrating to work with in the beginning, but start over-delivering and surpassing their expectations. That annoying-ness will disappear.
You can call it good business sense, you call it Psych 101, just don’t let them keep calling you.