If you’re a service based business provider (B2B), you already know how challenging it is to find new clients. Even harder if you’re relying on them finding you. Forget about your website, forget about your online and offline marketing tactics, standing out in the sea of all others, is the equivalent to being the needle in the hay stack. So then, how in the world are you suppose to find clients if your business’ site doesn’t rank on Google’s top 10 or your clients don’t know who you are?
You find THEM!
One of the most simplest tactics that may turn some heads or raised a few eyebrows is browsing a site that is infamous for scandal and scam: Craig’s List. I know, I know — but bear with me here. Although Craig’s List is sketchy and has been known to make the headlines in a very bad way, it is also a good source to find leads — depending on what kinds of services you offer.
Under the “Gigs” tab on the Craig’s List home site, there are a handful of categories that fall under the types of gigs people are looking for help with. Being realistic here, you have to cast your net wide and often. You are not the only person who is scanning to see what’s available, so the more often you frequent this section, the more likely you’re gonna to stumble on a few worthwhile chases. Also, be aware that some people already have a dollar amount in mind what they’re willing to pay for what they need. You can negotiate if you feel the task is worth more or you can take what’s offered. Up to you. In other cases, you’ll be able to set your own prices. Depends on the agreement.
Avoid, as with any other posting, any listing that sounds like a scam, that gives you very few details or has a link that directs you to a more sketchy site. The goal is to reap clients from an unlikely source, not be taken by some con artist.
Craig’s List is not for everybody. Maybe the thought of doing of business from someone on Craig’s List disturbs the holy hell out of you — that’s completely understandable. It does take some time to feel comfortable navigating those waters. You may want to try Freelancer.com, People for Hire or Fiverr.com. Those sites are much more reliable, but work is harder to find because much more people are competing. If you want to see results and change things up a bit, you’re going to have to step outside your comfort zone. And Craig’s List does border outside the green zone. You know what they say, “In order to gain something you never have, you have to do something you never done.”