Social Media Isn’t Your Problem

Social media isn’t your problem.  You think it’s your problem, but it really isn’t.  If someone sat you down and showed you how to set of a few platforms, upload videos and photos, schedule posts, ask for likes and comments, and return the favor, you could do it.  It is much simpler than what business owners imagine it to be.  Granted, it does require a little finesse, above average writing skills and time –obviously — but, social media isn’t your problem.  Knowing how to engage with social media… that’s your problem.

Be honest, how many of us thought that just setting up a Twitter account and a Facebook account was going to be enough for our business?  We thought if we had one or two pictures, the business contact info and a little somethin’-somethin’ about the business, people would visit and magically all on their own, convert themselves from visitors to customers.  How well did that work out for us?

First off, “enough” is the word we never want to use in business.  Businesses that are doing just enough are going out of business.  So, let’s unwrap our heads around this idea of “enough”.  Secondly, treat social media like a person.  A person who we are conversing with — well, in person.  Aside from the spam bots, there are people out there behind those profiles, likes and comments.  Talk to them as if they were sitting right across the way.  Social media and online marketing are such a staple in conversations for businesses that I feel like I’m beating a dead horse when I bring it up.  But so many business owners — home kitchen chefs, garage engineers, bathroom mixers, attic artists, and back yard scientists — are not even giving their ideas and businesses a chance because they’re failing to use social media the right way.

LinkedIn — Don’t just accept or extend an invitation to connect.  Communicate.  Yeah, we may have over 500 connections, but if you don’t message, endorse or share worthwhile information, then those 500 plus connections are meaningless.

Google + — Yeah, many of us have added someone or something to a circle, but what does that mean?   What makes that circle and those group of people special or relevant?  Get personal and personalize.  Not everyone wants the same thing even if it’s from the same company.

Twitter — Just about everyone and their mama has a Twitter account.  But it sucks when people start un-following us and we have no idea why.  Maybe you’re not conversing enough or at all!  Twitter is all about the conversation.  So get to talking.  Ask questions, answer questions, search what your customers are looking for and share — again — useful info.

Facebook — The Godfather of social media, right?  If that’s case, then this is the social media we should be crafty with.  Visually.  If we don’t know exactly what to share on Facebook, log on into our personal account and see what our friends are sharing and reading.  Then see what their friends are sharing and reading.  We’ll find memes, photos and videos dominate Facebook.  So, get visual but remain informative.

Social media isn’t the problem, it’s all about how well we use it for our business.  If you took the time to build the business, take time to market the business.

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Social Media Management

Did you know that Intel Boutique offered Social Media Management services?  No?  Really?

It’s a little bit what it sounds like.  However, this isn’t a service in which you hire someone to manage your social media platforms for you, i.e. a contract social media manager.  Intel Boutique’s Social Media Management service is where you — the client and business owner — invite Intel Boutique to show you how to become adept (if not more) in managing and tackling your business’ social media presence.  We all know how important it has become for businesses to create a social media image.  Today, much of the marketing that is done is through social media and/ or uses social media channels to carry the message of a business or brand.  But using social media goes beyond setting up an account and a few links to the business website.  I’ve had multiple people admit they got their nephew or niece or neighbor’s kid to help them start their ‘socials’ for their business because it was easier to have them do it and they understood it better.  I understand that Gen Ys know more about using it.  After all, Gen Ys pioneered social media.  That’s fine and dandy, but how much do they know about marketing? How much do they know about creating a campaign or selecting the right social sites?  How much do they know about applying all of this to your business?

This is where Intel Boutique steps in.  Intel Boutique offers a choice of two intimate settings (one small and one large) for business owners in the Greater Los Angeles area who know a little sum-thin’ sum-thin’ about social media but haven’t yet used it or aren’t using it to its greatest value.   The service isn’t a lecture about how to harness the endless potential of social media.  It is a ‘walk-through’, if you will, in which how to best use best social sites for your business based on your business needs and audience.  No generics, no what has worked for others, no empty promises, no buying a whole bunch of fake followers and likes.  The Social Media Management service simply sits you down and explores how you need to reach your target market via social media channels.  You get to select the right sites for you — no matter if you’re selling a service or product — set up those accounts and profiles, create a campaign right then and there and get reading material (that’s been collected from various resources) that discusses how small businesses should use social media.

But why doesn’t Intel Boutique just manage the social accounts of other businesses that don’t know how or don’t have the time?  That’s not a ruled out service, however, the point of the service is knowledge and know-how.  That niece or nephew those people hired don’t really know what those kids are doing because they don’t know how to use it themselves.  That leaves them to trust a bunch of young’uns to represent their business on platforms that thousands on top of thousands will see.  These are the same kids that struggle to use a fax machine.  There’s absolutely nothing wrong in hiring someone who knows better than you what you need done.  But you also shouldn’t be so in the dark that you’re just blindly following them hoping for the best.

Stop by intelboutique.com and take a gander. You can still hire that kid on the block to set up your Facebook account.  But at least you’ll how he’s doing it and what he should be doing.

Social Media Management