Social media isn’t your problem. You think it’s your problem, but it really isn’t. If someone sat you down and showed you how to set of a few platforms, upload videos and photos, schedule posts, ask for likes and comments, and return the favor, you could do it. It is much simpler than what business owners imagine it to be. Granted, it does require a little finesse, above average writing skills and time –obviously — but, social media isn’t your problem. Knowing how to engage with social media… that’s your problem.
Be honest, how many of us thought that just setting up a Twitter account and a Facebook account was going to be enough for our business? We thought if we had one or two pictures, the business contact info and a little somethin’-somethin’ about the business, people would visit and magically all on their own, convert themselves from visitors to customers. How well did that work out for us?
First off, “enough” is the word we never want to use in business. Businesses that are doing just enough are going out of business. So, let’s unwrap our heads around this idea of “enough”. Secondly, treat social media like a person. A person who we are conversing with — well, in person. Aside from the spam bots, there are people out there behind those profiles, likes and comments. Talk to them as if they were sitting right across the way. Social media and online marketing are such a staple in conversations for businesses that I feel like I’m beating a dead horse when I bring it up. But so many business owners — home kitchen chefs, garage engineers, bathroom mixers, attic artists, and back yard scientists — are not even giving their ideas and businesses a chance because they’re failing to use social media the right way.
LinkedIn — Don’t just accept or extend an invitation to connect. Communicate. Yeah, we may have over 500 connections, but if you don’t message, endorse or share worthwhile information, then those 500 plus connections are meaningless.
Google + — Yeah, many of us have added someone or something to a circle, but what does that mean? What makes that circle and those group of people special or relevant? Get personal and personalize. Not everyone wants the same thing even if it’s from the same company.
Twitter — Just about everyone and their mama has a Twitter account. But it sucks when people start un-following us and we have no idea why. Maybe you’re not conversing enough or at all! Twitter is all about the conversation. So get to talking. Ask questions, answer questions, search what your customers are looking for and share — again — useful info.
Facebook — The Godfather of social media, right? If that’s case, then this is the social media we should be crafty with. Visually. If we don’t know exactly what to share on Facebook, log on into our personal account and see what our friends are sharing and reading. Then see what their friends are sharing and reading. We’ll find memes, photos and videos dominate Facebook. So, get visual but remain informative.
Social media isn’t the problem, it’s all about how well we use it for our business. If you took the time to build the business, take time to market the business.